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ISA Webinar: Urban Wayfinding

December 19, 2013 @ 2:00 pm - 3:00 pm

Thursday, December 19, 2013
2:00 p.m. to 3:00 p.m. ET / 11:00 a.m. to 12:00 p.m. PT

Price: Complimentary for Planners
Presenter: Craig Berger, Craig Berger Consulting;Grady Brown, iZone; Jeremy Kramer, Kramer Design Associates

1.0 CM credits available for attendees.

Complete the registration form here and email to emily.oconnor@signs.org or fax to (703) 836-8353 to register for FREE as a planner.

Do you have questions about using wayfinding and identity systems to enhance your community’s brand, ease navigation and reinforce key destinations?

Based on a new publication about the planning, development, and maintenance of urban wayfinding programs,  this webinar will explore the complete system management process from material selection to maintenance.

Even the simplest wayfinding system is a complex undertaking. The planning and design phase often can take up to two years. Once implemented, a wayfinding program is meant to last for a long period of time, despite environmental challenges.

A durable system requires a thoughtful development, considering expansion, destination change, design improvements, and system damage. This session, the final in our series of six, will walk you through material selection, system durability, system management, and maintenance.

Presented by experts in the planning and design fields, this webinar series will help planners learn how wayfinding programs can not only help their fellow citizens find where they want to go, but also enrich and enhance our experiences with urban environments. An effective and unique urban wayfinding program can make your community a more attractive destination, promote economic vitality and reinforce the local brand or culture.

Webinar Highlights:

  • Understand the crucial role of material selection in resisting environmental factors and vandalism
  • Learn the questions to ask when specifying paints and coatings, digital printing, substrates and framing, and modular systems.
  • Learn the three key management areas to be considered by communities in regards to their wayfinding system
  • Be prepared to design a program based on your environmental needs and one that can adapt to change.

 All registered attendees will receive a free copy of the full manual. Preview of the manual here >>


December 19, 2013
2:00 pm - 3:00 pm
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