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The Director of Communications is responsible for the development and execution of annual comprehensive communication strategies and budgets aligned with organizational goals, including but not limited to public relations, media outreach, content creation, signature events and brand management of Lancaster City Alliance (LCA) and the organization’s contracted services for the public authorities consisting of the Lancaster City Revitalization & Improvement Zone (CRIZ) Authority and the Lancaster Downtown Investment District (DID) Authority. (40hrs/week (FTE 1))
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- Bachelor’s degree in communications, marketing, public relations, journalism, or a related field required. Master’s degree a plus.
- At least 5-7 years of experience in a senior communications or marketing role, ideally within an economic development agency, urban planning, or a non-profit environment including press relations.
- Adeptness at internal communication and team management; keeping staff, volunteers, and board members aligned and informed.
- Experience leading multi-channel marketing campaigns, including digital, social media, email, and print marketing.
- Experience engaging with diverse stakeholders, such as government officials, business leaders, media, and community members.
- Strong writing, public speaking, and presentation skills, with the ability to effectively communicate complex topics in a way that resonates with different audiences, including funders, the media, and the community with the ability to represent the organization in public forums, media interviews, and during stakeholder presentations.
- Experience in development, including the ability to support fundraising efforts through campaigns, donor communications, and storytelling.
- Word processing ability, intermediate desktop publishing ability. Some familiarity with visual content creation, including knowledge of Adobe Creative Suite, Canva, or similar design tools, for branding and promotional materials a plus.
- Ability to use analytics tools to measure the effectiveness of communications campaigns and adapt strategies based on data insights. This includes web traffic, social media engagement, and email open rates.
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